How could ordering a hot coffee over a cold one in a meeting increase your likelihood of landing your dream client? And why does saying someone's name impact their overall impression of your business? Get ready to find out! By studying the psychological mechanisms that impact consumer decision making, we can refine our experiences and brand messaging in order to better serve our clients and thrive as creative entrepreneurs.

THE BRAIN BEHIND THE BUSINESS

Hi, friends! I'm Natalie Franke and I'm an International Wedding Photographer, Avid Writer, Coastal Traveler & Anchor Lover! I'm married to my high school sweetheart and we live outside of Annapolis, Maryland with our two pups! I have worked as a professional wedding photographer for over five years, co-launched the nautical wedding blog: Bayside Bride with my best friend Krista A. Jones in 2011, and continue to pursue my love of visual storytelling and writing full time. I cherish my family, lazy Sunday mornings, and good coffee... And I firmly believe that love conquers all! I can't wait to meet you!

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NATALIE FRANKE