Did you know people spend an average of 21 minutes a day on Instagram? If you have a creative business targeting people under 35, your future customers are hanging out here. Your brand needs to be here. But, are you running your Instagram or is it running you? Instagram can be a tool to make money for your creative business or it can take time from your business & craft. You can use it to serve your customers, or your ego! It’s time to reassess who you’re talking to, what you’re saying, and how you’re managing it all.

In this class, I will teach you how you can reverse-engineer your brand messaging. We’ll dig into who your audience is (and isn’t), what their wants and needs are, and how you can create a heartfelt content plan for your Instagram. You’ll take away practical how-tos with the nuts and bolts of creating a system that works for your brand & gets you back to doing more of what you love.

MAKE SOCIAL MEDIA MEANINGFUL

I’m a brand designer and strategist for creative professionals. While I love playing with great typefaces and creating timeless logos, what I’m really passionate about is helping artists grow confident and heartfelt businesses that are profitable and purposeful. I’ve been delighted to work with clients of all sizes in my career as a graphic designer — from award-winning wedding vendors to New York Times bestselling authors. I’ve designed dozens of book covers, publications, and branding systems, including Cottage Hill Magazine. I live in Louisville, Kentucky with my husband Thomas where we are renovating our first home & dreaming of working together full time someday. Ultimately, all of my work is about helping people to understand that joy begins when comparison ends. Because love is the best work.

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KATHYRN DUCKETT