Hello! I'm Jennifer (Jen) Olmstead, a Virginia-based graphic designer, creative director, and type nerd. A lifelong fan of a story well-told, I specialize in creating layered, uniquely-tailored brand experiences for creative entrepreneurs, and in building online spaces that people love to explore.

In 2013, a designer + friend Jeffrey Shipley and I founded TONIC SITE SHOP and launched our first collection of cocktail-inspired, "completely customizable websites for the modern, stylish creative." (Yep, there's a Martini, a Mojito, and Moscow Mule... my mother is still pretty sure I own a bar!)

I run my business from my home in Virginia's Blue Ridge Mountains, where I live with my handsome husband, our one-year old daughter, a golden retriever, questionable wi-fi, and a much-beloved espresso machine. I eat gluten so you don't have to, enjoy hosting and hospitality (with a cocktail in hand!), and my love language is witty banter. I can't wait to meet you already! 

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JEN OLMSTEAD