Healthy growth is an organic occurrence for any business, but sometimes that growth can leave us feeling confused about what that means for our brands, our visuals and moving forward. Growth is something to be celebrated, but what do we do when we find we’ve outgrown our current visual brands, or we’re confused on incorporating our newfound success into every touch point of our brand? Should you rebrand? Undergo a brand refresh? What do those terms even mean?! Together, let’s walk step-by-step through the indicators of healthy brand growth, and determine when it’s time for some strategic changes.
EMBRACING CHANGE WITHIN YOUR BRAND: REBRANDS, BRAND REFRESHES, AND EVERYTHING IN-BETWEEN
Hello, new friend! I'm Bonnie Bakhtiari, wife to a sweet Airman, pet parent to the friendliest golden retriever this side of the Mason-Dixon, and the founder and creative director of b is for bonnie design, a boutique branding studio for creatives and inspirational print shop. My heart is centered around the desire to encourage and inspire through design, and nothing gives me greater joy than working with talented entrepreneurs to create brands that are an authentic reflection of who they are. I believe in living life with joy, fierce love and abundant grace as you chase what matters most. You can often find me with a soy latte in hand, swooning over anything in a shiny shade of gold, and sharing a good conversation with friends, old and new. I can't wait to meet you!
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